London James is our exclusive bridal collection, thoughtfully curated to embody refined elegance and elevated design. Created especially for our store, this collection offers a selection of gowns that exude sophistication through exceptional craftsmanship, premium fabrics, and timeless silhouettes with a modern edge. Each piece is chosen with our discerning Vows brides in mind—those who seek a dress that feels as luxurious and unforgettable as the moment itself. Available to order in all sizes, London James is where exclusivity meets effortless bridal style.

Sofia Signature is an exclusive bridal collection that combines elegance with affordability. Designed for the discerning bride who wants a gown of exceptional quality without exceeding her budget, each dress in this collection is priced under $1,500. Featuring sophisticated silhouettes, refined details, and flattering cuts, Sofia Signature offers timeless bridal style that is both luxurious and accessible. This exclusive collection ensures that you don’t have to compromise on your dream dress—making elegance more attainable than ever before.

At Vows, we offer hundreds of off-the-rack designer dresses at incredible discounts, making it easy for you to find the perfect gown at a fraction of the price. Think of it like the TJ Maxx section of our store—designer-quality styles, ready to wear, and all at unbeatable prices. With a wide selection of gowns from top designers, you'll find stunning options for your big day without breaking the bank. Whether you're on a tight timeline or simply looking for a deal, our off-the-rack collection offers unbeatable value without compromising on style or quality.